Every few days, Facebook keeps locking my ads account with the above error message. I contact them, send ID, and they unlock it. This has happened about a dozen times in the past 4 weeks. It makes me want to pull my hair out *headbang*
A friend who runs an ad agency that I’ve worked with submitted a support ticket to white-list our account. Hasn’t worked yet. It seems like running any kind of dating ads on Facebook is hard these days.
Testing out the following variations of some profile pages for NumbersGame.co that customers will use. Lets see which one gets the highest conversion rate. 3 of them use FB connect. 1 of them does not.
A ‘conversion’ is defined as an interested girl/guy who connects with you via FB connect.
We took our learnings from FabDates, which arguably was working in parts, and came up with a better way to attack the same problem. What problem? That online dating is way too time-intensive, specifically for guys. Girls need to just post a pretty picture. Guys have to spend hours rating / reaching out / promoting themselves to get attention. This problem has been verified and tested multiple times by creating fake male and female accounts on craigslist, OKCupid and other dating sites. Female profiles typically get 5 – 10 messages per day without any additional user action. Guys are lucky if they get 10 in a year without any additional user action. This trend is generally true even on dating sites that are more than 50% female. (Most are male majority)
So instead of building another dating site, we’re trying a brand new approach. We’ve created a tool that allows you to tap into 264 million singles on Facebook.
I recently checked out Unbounce, the landing page generator site. During sign-up I got double-minded, and figured I could probably just code a landing page myself.
Since I dropped out of the conversion, I got this email after 30 mins from Unbounce offering me a free account (instead of the usual credit card trial). Note the catchy subject line, and the free benefits in the email.
Vulcun, playing at the LCS S3 World Championships this week.
There’s been a lot of hype around eSports in the past couple of years, mostly due to the surging viewership numbers around Riot Games’ hit online game League of Legends. I bought into it too, mostly because I love video games. And I’m competitive as hell. So I sniffed around the industry for several months, looking for opportunities to invest in or buy eSports teams.
After 6 months of owning and running a professional eSports team, I thought I’d share this experience to help current and potential new owners/investors looking to get into eSports.
This is what my taskbar looks like on my Mac today. These are my most frequently-used programs. I just noticed a bunch of things missing:
- iTunes - Word - Excel - Powerpoint
These are things I’ve had there forever. And now I use them so little they didn’t make it on the list. Interesting. Office, like Windows, is becoming less and less relevant. Where is Microsoft going to go?
Over the years I’ve noticed that most of the time that I’ve spent building a startup – any startup – has actually been spent surviving. The ideas that have worked have usually come out of left field, by accident, or a result of a side project. They’ve never been things I’ve started out with. What’s allowed me to act on those ideas – given me the possibility to – has been the fact that my start-up wasn’t already dead or dying. It was surviving.
And I’ve noticed this with most entrepreneurs I know. The thing that works is rarely the first thing. But somehow they find a way to stick it out – some way to pay the bills, to keep the team together, to keep things running – until they stumble upon the stuff that works.
Inspired by this experiment where some folks ran blank banner ads to test the CTR (click-through rate %) of empty white-space or solid color ads on the google display network, I figured testing this on Facebook would be fun.
So I did. I ran this ad below, which comprised of whitespace with a black border on Facebook for 48 hours. The bid was $3.00 just to ensure it ran.