This is a great idea.
If you could have any super-power, what would it be? Fly like Superman? Speed like the Flash? Gadgets like Batman?
If you could give your customers and users a super-power that they would love (within the realm of possibility), what would it be?
Your product is not about what it can do. Or what it does better than your competitors. It is about what super-power you give to your users.
Your users are the prize. Not your tool.
Here are some examples:
Peanut Labs: gives you the super-power of getting a paid item for completely free inside a video game.
FabDates: gives you the super-power of women lining up to go on dates with you.
Uber: gives you the super-power of a personal VIP chauffeur at your service 24 hours a day.
Lyft: gives you the super-power of finding a taxi/ride when nobody else can get a cab.
Postmates: gives you the super-power of getting any item from any store/restaurant show up at your doorstep in less than an hour.
Stripe: gives you the super-power of legally collecting payments from customers on your website in a few minutes with any interface you build.
Keep in mind that super-powers are not improvements. They are never bleh. Or meh. They are things so fuckin’ amazing that (if they work) they turn your customers into heroes in unique ways. If you can make someone look like a hero to their friends…well, you’re sitting on top of a potentially billion-dollar company.
So what Super-power will you give your users?