The Incredible CTR of Nothing on Facebook

Inspired by this experiment where some folks ran blank banner ads to test the CTR (click-through rate %) of empty white-space or solid color ads on the google display network, I figured testing this on Facebook would be fun.

So I did. I ran this ad below, which comprised of whitespace with a black border on Facebook for 48 hours. The bid was $3.00 just to ensure it ran.


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