Step-by-Step: How to get in touch with anyone for BD / Sales

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Getting in touch with the right person at a large organization is a hard problem for a startup. You could be trying to get a sale, a partnership, a deal or a new hire. You’re small, tiny, insignificant. You have value to offer, but there’s so much noise out there. Why should someone notice you? How can you get them to return your calls?

I run into this all the time and have tried hundreds of things over the years, from throwing parties, to speaking at conferences, to lots of networking. But those things involve a lot of wasted time since they are not laser-focused. The method I’m outlining below has worked for me around 80% of the time over several hundred attempts (large enough sample pool).

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